ANGUILLA IS A FEATURED DESTINATION IN SPORTS ILLUSTRATED SWIMSUIT 2017
The Valley, Anguilla, February 15, 2017…….The Anguilla Tourist Board is delighted to announce that Anguilla, long regarded as the Caribbean’s best kept secret, is one of the stunning destinations featured in the highly coveted Sports Illustrated Swimsuit 2017, which launches on February 15. With an unprecedented reach of over 60 million readers worldwide, the silky, pristine beaches, crystal clear, azure waters and vibrant colors of Anguilla, will be revealed in all their glory.
The Sports Illustrated Swimsuit crew, accompanied by SI Swimsuit model search girls Hunter McGrady, McKenna Berkley, Anne de Paula and Lisa-Marie Jaftha, arrived in Anguilla in early January for a ten day body painting shoot on the gorgeous beaches of Merrywing Bay and Rendezvous Bay.
The host property for the SI Swimsuit team was The Reef By CuisinArt, a beachfront contemporary oasis that debuted to rave reviews in November 2016. A member of the Small Luxury Hotels of the World, the Reef by CuisinArt offers a host of complimentary activities for guests wishing to maintain their active lifestyle while on vacation.
“When you’re shooting body paint you need to be, well, secluded,” says MJ Day, Sports Illustrated Swimsuit Assistant Managing Editor. “The Reef by CuisinArt offered just that, flawless beaches and gorgeous sunsets that we had to ourselves. It is important to be able to work out of a resort or hotel because each painting is a masterpiece that takes artist Joanne Gair and team over 15 hours to complete. We don’t want to mess that up by going too far! So, the convenience of The Reef’s beach was fabulous, and the photos are some of the best body paint images we have ever taken.”
“The launch of Sports Illustrated Swimsuit 2017 is a highly anticipated event with a massive, global audience,” said Cardigan Connor, Parliamentary Secretary in Anguilla’s Ministry of Tourism. “This publication is an excellent vehicle for generating awareness and creating a buzz among our prospective visitors, particularly in the celebrity driven US market, where the association with high profile influencers and stars becomes significant over the short and longer terms,” he continued.
The Anguilla pictorial is followed by a page detailing the hotel and overall shoot experience. Video of the Anguilla shoot is posted to SI Swimsuit’s website si.com/swimsuit, Swim Daily and will also be highlighted on SI Swim’s impressive social media platforms.
This is the second time that Anguilla has been featured in Sports Illustrated Swimsuit. Contestants from the popular TV show The Bachelor filmed on location in Anguilla and were featured in Sports Illustrated Swimsuit 2011.
This high profile placement marks an auspicious start to an important year for Anguilla. Throughout 2017, the island will be celebrating the 50th anniversary of the bloodless Anguilla Revolution, when Anguilla seceded from St. Kitts and embarked on her own journey towards self-determination. Special promotional packages and on-island events will be available all year, as the island’s industry stakeholders come together to make 2017 the best year ever for Anguilla’s tourism.
For more information on Anguilla please visit the official website of the Anguilla Tourist Board: www.IvisitAnguilla.com; follow us on Facebook: Facebook.com/AnguillaOfficial; Instagram: @Anguilla_Tourism; Twitter: @Anguilla_Trsm, Hashtag: #MyAnguilla .
Tucked away in the northern Caribbean, Anguilla is a shy beauty with a warm smile. A slender length of coral and limestone fringed with green, the island is ringed with 33 beaches, considered by savvy travelers and top travel magazines, to be the most beautiful in the world.
Anguilla lies just off the beaten path, so it has retained a charming character and exclusivity. Yet because it can be conveniently reached from two major gateways: St Martin and Puerto Rico, and by private air, it’s a hop and a skip away.
Romance? Barefoot elegance? Unfussy chic? And untrammeled bliss? Anguilla is the answer.
ABOUT SPORTS ILLUSTRATED SWIMSUIT
Sports Illustrated Swimsuit (www.SI.com/Swimsuit) reaches more than 70 million US adults annually and more men 18 to 34 than the Super Bowl. The iconic brand spans 20 product extensions, along with a vibrant experiential marketing business. Since debuting in 1964, Swimsuit has become a pop-culture phenomenon and a revered launching pad for successful careers in TV, fashion, business and film, including those of Elle Macpherson, Kathy Ireland, Cheryl Tiegs, Tyra Banks, Heidi Klum, Kate Upton, Chrissy Teigen and Ashley Graham. The fashion industry describes SI Swimsuit as the “Oscars of Swimwear,” as an appearance in the issue is a crowning achievement for swimsuit and accessory manufacturers.
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